Today data is surrounding us almost everywhere. We as users of different applications and devices feed the data machine. We track ourselves with devices and mobile apps, we produce news feeds about ourselves on numerous platforms, we are data, we are content.
As we create detailed digital profiles of ourselves we should think about what is happening with all this data. Is this data exploited, sold to data brokers, advertisers or is it used a s research material? Or is it just passive around us?
A whole new economy is rising out of our detailed digital profiles. Not only in the advertisement space, where this data is used to target us even more within our supposed field of interest, but also in our health space and workspace this data can be used for the better or worse. Ethics and privacy are elements that we need to consider more clearly. By considering aspects of ethics and privacy, can we lay a responsibility with the companies who produce and develop these devices and apps? Do we need to think about a new label especially for devices and apps targeted at the domains of health and workplaces that regulates and stipulates the conditions for development and design. A set of criteria to what these devices and apps have to comply? If we want to create trust within this environment for a wider adoption, it might be time to create more transparency in data ownership and the design and development of a new generation of products and services.
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