Sleeping with Cognitive Capitalism – my talk at Leeds Beckett University on July 4th.

Today data is surrounding us almost everywhere. We as users of different applications and devices feed the data machine. We track ourselves with devices and mobile apps, we produce news feeds about ourselves on numerous platforms, we are data, we are content.

As we create detailed digital profiles of ourselves we should think about what is happening with all this data. Is this data exploited, sold to data brokers, advertisers or is it used a s research material? Or is it just passive around us?
A whole new economy is rising out of our detailed digital profiles. Not only in the advertisement space, where this data is used to target us even more within our supposed field of interest, but also in our health space and workspace this data can be used for the better or worse. Ethics and privacy are elements that we need to consider more clearly. By considering aspects of ethics and privacy, can we lay a responsibility with the companies who produce and develop these devices and apps? Do we need to think about a new label especially for devices and apps targeted at the domains of health and workplaces that regulates and stipulates the conditions for development and design. A set of criteria to what these devices and apps have to comply? If we want to create trust within this environment for a wider adoption, it might be time to create more transparency in data ownership and the design and development of a new generation of products and services.

Digital Health Digital Capital, you can register here.

Advertisements

Why this blog and research?

I’m tracking my sleep for more then a year now, since August 2010 with ZEO device, fascinating experience to learn so much about yourself. 

In addition I started to extend the experiment with 10 colleagues from Howest – March 2011, which is also a rich experience, more on that later.

All this lead to my interest in sleeping patterns and day performance with other people as well, hence my research project on ‘sleeping with technology’ in a ALWAYS ON society we are living in lately.

There are a lot of tracking apps and devices out there. I tested a few like LARK and ZEO, plus some Iphone apps as well. So far ZEO is still my favorit, because its detailed information, the scientific background, accurate measuring trough sensors checking your brainwaves. Lark and other Iphone apps I used simultanously do give a good report too, but no info on REM and DEEP sleep, which is very important in tracking your sleep quality. The latter apps are all based on movement.

And more then anything else I don’t like my Iphone in my bedroom environment unless I’m traveling, At home I want to keep it clean from tablets or phones. Although I’m tempted lately to watch series on my Ipad before going to bed, bad habit ;-).